00369 a2200121 450000500170000002000190001710000150003624500660005125000130011726000300013030000560016070000310021620250612165029.0 a0-07-28-3087-5 aHAIR, J. F aMarketing Research: Within a Changing Information Environment a3rd Ed.  aBostonbMcGraw-Hillc2006 axxvii, 700p.: ill; Chat, Figure, TablebIndexc26cm aBUSH, R. P., ORTINAU, D. J