BEARDEN, W. O. <br/><br/>
Marketing : Principles & Perspectives. 

 - 4th Ed. 
 - New York,  McGraw-Hill,  2004. 
 - xl, 596p.: ill.; figure, picture, table  Glossary & Index  27cm. 
<br/><br/><label>ISBN: </label>0-07-253909-7 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 BEA