TY  - GEN
AU  - BEARDEN, W. O.
AU  - INGRAM, T. N. & LaFORGE, R. W.
TI  - Marketing : Principles & Perspectives
SN  - 0-07-253909-7
U1  - LECT 658.8 BEA 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
ER  -