TY  - GEN
AU  - FIFIELD, P.
AU  - GILLIGAN, C.
TI  - Strategic Marketing Management 1999-2000 : Planning and Control, Analysis and Decision
SN  - 0 7506 4359 5
U1  - LECT 658.8 FIF 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
ER  -