PRIDE, W. M.  <br/><br/>
Foundations of marketing 

 - 3rd Ed.  
 - Boston,   Houghton Mifflin Company,   2009. 
 - xxi, 569p.: ill.; chart, figure, graph, picture, table.   Glossary & index,   26cm. 
<br/><br/><label>ISBN: </label>978-618-97337-8 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 PRI