TY  - GEN
AU  - PRIDE, W. M. 
AU  - FERRELL, O. C. 
TI  - Foundations of marketing
SN  - 978-618-97337-8
U1  - LECT 658.8 PRI 
PY  - 2009///
CY  - Boston, 
PB  - Houghton Mifflin Company, 
ER  -