KOTLER, P. <br/><br/>
Principles of marketing 

 - 12th Ed.  
 - New Jersey,   Pearson Education, Inc.,   2008. 
 - xxxii, 599p.: ill.; figure, picture.  Glossary, index & reference,  28cm. 
<br/><br/><label>ISBN: </label>978-0-13-239002-6 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 KOT