TY  - GEN
AU  - KOTLER, P.
AU  - ARMSTRONG, G. 
TI  - Principles of marketing
SN  - 978-0-13-239002-6
U1  - LECT 658.8 KOT 
PY  - 2008///
CY  - New Jersey, 
PB  - Pearson Education, Inc., 
ER  -