KOTLER, P. <br/><br/>
Marketing Management : Analysis, Planning and Control. 

 - 5th Ed. 
 - London,  Prentice-Hall,  1984. 
 - xxi, 794p.: ill.; figure, map, table  Index  23cm. 
<br/><br/><label>ISBN: </label>0-13-558024-2 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 KOT