MERCER, D. <br/><br/>
Marketing Strategy:  The Challenge Of The External Environment 

 - London,  Sage Publications,  1998. 
 - viii, 325p.: ill.; figure, graph, table.  Bibliography, index.  26cm. 
<br/><br/><label>ISBN: </label>0-7619-5876- 4 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 MER