BERGH, B. G. V.  <br/><br/>
Advertising principles: choice challenge change 

 - Chicago,   NTC,   1999. 
 - xxii, 582p.: ill.; chart, figure, table.    Glossary & index.   28cm.  
<br/><br/><label>ISBN: </label>0-8442-2990-3 
<br/><br/><label>Dewey Class. No.: </label>LECT 659 BER