00365    a2200121   450000500170000002000180001708200170003510000210005224500520007326000280012530000750015370000150022820250614074637.0  a0-8442-2990-3  aLECT 659 BER  aBERGH, B. G. V.   aAdvertising principles: choice challenge change  aChicago, bNTC, c1999.  axxii, 582p.: ill.; chart, figure, table.  bGlossary & index. c28cm.   aKARTZ, H.