00417 a2200145 4500 20250614074637.0 0-8442-2990-3 LECT 659 BER BERGH, B. G. V. Advertising principles: choice challenge change Chicago, NTC, 1999. xxii, 582p.: ill.; chart, figure, table. Glossary & index. 28cm. KARTZ, H. ddc BKS 4038 4038 2025-06-14 07:48:00 0 LECT 659 BER 00000013000 150000.00 2025-06-14 BKS 0 ddc 0 0 0 CBEML CBEML GEN 2014-11-28 50000.00