TY  - GEN
AU  - BERGH, B. G. V. 
AU  - KARTZ, H. 
TI  - Advertising principles: choice challenge change
SN  - 0-8442-2990-3
U1  - LECT 659 BER 
PY  - 1999///
CY  - Chicago, 
PB  - NTC, 
ER  -