PRIDE, W. M. <br/><br/>
Marketing : Concepts and Strategies. 

 - Boston,  Houghton Mifflin Company,  2000. 
 - xxx, 725p.: ill.; figure, picture, table  Glossary & Index  28cm. 
<br/><br/><label>ISBN: </label>0-395-97483-6 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 PRI