00437    a2200133   450000500170000002000180001708200190003510000170005424500410007126000460011230000700015870000190022885600560024720250614081249.0  a0-395-97483-6  aLECT 658.8 PRI  aPRIDE, W. M.  aMarketing : Concepts and Strategies.  aBoston,bHoughton Mifflin Company,c2000.  axxx, 725p.: ill.; figure, picture, tablebGlossary & Indexc28cm.  aFERRELL, O. C.  yAccess Online BookfMarketingdwww.prideferrell.com