TY  - GEN
AU  - PRIDE, W. M.
AU  - FERRELL, O. C.
TI  - Marketing : Concepts and Strategies
SN  - 0-395-97483-6
U1  - LECT 658.8 PRI 
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin Company
ER  -