TY  - GEN
AU  - LAMB, C. W.
AU  - HAIR, J. F. & DANIEL, C. M.
TI  - Marketing
SN  - 978-1-285-09186-0
U1  - LECT 658.8 LAM 
PY  - 2014///
CY  - South-Western
PB  - Cengage Learning
ER  -