KOTLER, P. <br/><br/>
Marketing Management  

 - 14th Ed. 
 - Boston  Pearson   2013. 
 - 679p.: ill.; pictures  Appendix, Index, Glossary  27cm 
<br/><br/><label>ISBN: </label>0-2-273-77983-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT