CATEORA, R. P. <br/><br/>
International Marketing 

 - 12th Ed. 
 - Boston  McGraw-Hill Irwin  2005. 
 - xxxiii,697p.:ill.;Diagrams, pictures  Index  28cm 
<br/><br/><label>ISBN: </label>0-07-283371-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 CAT