PERREAULT,W.D <br/><br/>
Essentials of Marketing: A Global-Managerial Approach 

 - 9th Ed. 
 - NewYork,  McGraw-Hill/Irwin   2003 
 - xxxii,624p.:ill.;figures, pictures  Bibliography, Index and Glossary  27.5cm 
<br/><br/><label>ISBN: </label>0-07-246420-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER