TY  - GEN
AU  - PERREAULT,W.D
AU  - McCarthy,Jerome E. Jr.
TI  - Essentials of Marketing: A Global-Managerial Approach
SN  - 0-07-246420-8
U1  - 658.8 PER 
PY  - 2003///
CY  - NewYork
PB  - McGraw-Hill/Irwin 
ER  -