00396 a2200133 450000500170000002000220001708200140003910000150005324500280006825000120009626000410010830000860014970000270023520250616111417.0 a978-1-4462-8072-0 a659.1 HAC aHACKLEY,C. aAdvertising & Promotion a3rd Ed. aIndia,bSage Publications Ltd.c2015 axv,326p.:ill.;figures, pictures, tablesbBibliography, Glossary and Indexc23.5cm aHackley, Rungapaka Amy