BELCH,G.E. <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective 

 - 6th Ed. 
 - NewYork,  McGraw-Hill/Irwin,  2004. 
 - xxvi,779p.:ill.;figures, pictures  Appendix, Bibliography, Glossary and Index  28.5cm 
<br/><br/><label>ISBN: </label>0-07-253676-4 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL