TY  - GEN
AU  - BELCH,G.E.
AU  - Belch,Michael A.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 0-07-253676-4
U1  - 659.1 BEL 
PY  - 2004///
CY  - NewYork
PB  - McGraw-Hill/Irwin
ER  -