BEARDEN, O. W <br/><br/>
Marketing: Principles & Perspectives  

 - 4th Ed. 
 - New York  McGraw-Hill Irwin  2004. 
 - xl, 596p.: ill.; figures,pictures  Index, Glossary 
<br/><br/><label>ISBN: </label>0-07-253909-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 BEA