ETZEL, J. M. <br/><br/>
Marketing 

 - 12th Ed. 
 - Boston  McGraw-Hill Irwin  2001. 
 - xxii, 674p.:ill.;diagrams, pictures  Glossary and Index  28cm 
<br/><br/><label>ISBN: </label>0-07-366031-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ