PERREAULT,W.D <br/><br/>
Essentials of Marketing: A Global-Managerial Approach 

 - 8th Ed. 
 - NewYork,  McGraw-Hill/Irwin,  2000. 
 - xxvii,592p.:ill.;figures,pictures  Bibliography, Glossary and Index  27.5cm 
<br/><br/><label>ISBN: </label>0-07-289482-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER