TY  - GEN
AU  - PERREAULT,W.D
AU  - McCarthy, Jerome E.
TI  - Essentials of Marketing: A Global-Managerial Approach
SN  - 0-07-289482-2
U1  - 658.8 PER 
PY  - 2000///
CY  - NewYork
PB  - McGraw-Hill/Irwin
ER  -