00382    a2200145   450000500170000002000220001708200140003910000150005324500240006825000130009226000370010530000510014270000220019370000210021520250616115735.0  a978-0-07-299989-1  a658.8 KER  aKERIN, A.R  aMarketing: The Core  a2ndd Ed.  aBostonbMcGraw-Hill Irwinc2007.  axxxiii, 128p.:ill.;Maps, picturesbIndexc27cm  aSteven W. Hartley  aWilliam Rudelius