PERREAULT,W.D. Essentials of Marketing: A Global-Managerial Approach - 10th Ed. - NewYork, McGraw-Hill/Irwin, 2006. - xl,638p.:ill.; figures, pictures Bibliography,Glossary and Index 27.5cm ISBN: 978-0-07-293589-9 Dewey Class. No.: 658.8 PER