TY  - GEN
AU  - PERREAULT,W.D.
AU  - McCarthy,Jerome E.
TI  - Essentials of Marketing: A Global-Managerial Approach
SN  - 978-0-07-293589-9
U1  - 658.8 PER 
PY  - 2006///
CY  - NewYork
PB  - McGraw-Hill/Irwin
ER  -