TY  - GEN
AU  - PERREAULT, W.
AU  - E.Jerome McCarthy
TI  - Application in Basic Marketing : Clipping from the popular Business press
SN  - 0-07-286469-9
U1  - 658.8 PER 
PY  - 2004///
CY  - NewYork
PB  - McGraw-Hill Irwin 
ER  -