TY  - GEN
AU  - PERREAULT, D.W
AU  - E. Jerome McCarthy
TI  - Basic Marketing: A Global-Managerial Approach
SN  - 0-07-252523-1
U1  - 658.8 PER 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill Irwin
ER  -