GUILTINAN,J.P. <br/><br/>
Marketing Management: Strategies and Programs 

 - 6th Ed. 
 - New York,  McGraw-Hill/Irwin  1997. 
 - xv,461p.:ill.;figures, tables  Appendix and Index  23.5cm 
<br/><br/><label>ISBN: </label>9780070490970 
<br/><br/><label>Dewey Class. No.: </label>658.8 GUI