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  <titleInfo>
    <title>Marketing Management: Strategies and Programs</title>
  </titleInfo>
  <name type="personal">
    <namePart>GUILTINAN,J.P.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Paul,Gordon W.</namePart>
  </name>
  <name type="personal">
    <namePart>Madden,Thomas J.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>1997</dateIssued>
    <edition>6th Ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xv,461p.:ill.;figures, tables Appendix and Index 23.5cm</extent>
  </physicalDescription>
  <classification authority="ddc">658.8 GUI</classification>
  <identifier type="isbn">9780070490970</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250616132758.0</recordChangeDate>
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