TY  - GEN
AU  - GUILTINAN,J.P.
AU  - Paul,Gordon W.
AU  - Madden,Thomas J.
TI  - Marketing Management: Strategies and Programs
SN  - 9780070490970
U1  - 658.8 GUI 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill/Irwin
ER  -