ZEITHAML, A. V <br/><br/>
Services Marketing: Integrating Customes Focus Across the Firm 

 - 4th Ed. 
 - Boston  McGraw-Hill Irwin  2006. 
 - xxii, 708p.:ill.;pictures  Index  26cm 
<br/><br/><label>ISBN: </label>0=07=296194-5 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI