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  <titleInfo>
    <title>Services Marketing: Integrating Customes Focus Across the Firm</title>
  </titleInfo>
  <name type="personal">
    <namePart>ZEITHAML, A. V</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mary Jo Bitner</namePart>
  </name>
  <name type="personal">
    <namePart>Dwayne D. Gremler</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>McGraw-Hill Irwin</publisher>
    <dateIssued>2006</dateIssued>
    <edition>4th Ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xxii, 708p.:ill.;pictures Index 26cm</extent>
  </physicalDescription>
  <classification authority="ddc">658.8 ZEI</classification>
  <identifier type="isbn">0=07=296194-5</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250616133120.0</recordChangeDate>
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