TY  - GEN
AU  - ZEITHAML, A. V
AU  - Mary Jo Bitner
AU  - Dwayne D. Gremler
TI  - Services Marketing: Integrating Customes Focus Across the Firm
SN  - 0=07=296194-5
U1  - 658.8 ZEI 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
ER  -