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  <titleInfo>
    <title>Marketing Management</title>
  </titleInfo>
  <name type="personal">
    <namePart>KOTLER,P.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>KELLER,K.</namePart>
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  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Person Education</publisher>
    <dateIssued>2009</dateIssued>
    <edition>13rd Ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>816p.ill.;picture,table Index 27cm</extent>
  </physicalDescription>
  <classification authority="ddc">658.8 KOT</classification>
  <identifier type="isbn">97865432</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250616141800.0</recordChangeDate>
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