PETER, P. J <br/><br/>
Marketing Management: Knowledge and Skills 

 - 7th Ed. 
 - Boston  McGraw-Hill Irwin  2004. 
 - xix,876p.:ill.;diagrams, pictutres, tables  Index  26cm 
<br/><br/><label>ISBN: </label>0-07-255217-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 PET