TY  - GEN
AU  - KOTLER, P
AU  - Kevin Lane Keller
AU  - Alexander Chernev
TI  - Marketing Management
SN  - 978-1-292-40481-3
U1  - 658.8 KOT 
PY  - 2022///
CY  - London
PB  - Pearson Education Ltd
ER  -