TY  - GEN
AU  - BRACHE, A. P
AU  - BODLEY-SCOTT, S.
TI  - How to Transform Strategic Initiative into Blockbiuster Result
SN  - 0-07-146155-8
U1  - 658.4 BRA 
PY  - 2006///
CY  - New York
PB  - Mc Graw Hill
ER  -