Consumer Behavior in Theory and in Action 

 - New York  John Wiley & Sons, Inc.  1970 
 - vii, 499p., ill., figure, table  Index  25cm 
<br/><br/><label>ISBN: </label>0-471-10482-5 
<br/><br/><label>Dewey Class. No.: </label>658.834 BRI