TY  - GEN
AU  - HAWKINS, D. I.
AU  - BEST, R. J. & CONEY, K. A.
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 0072316020
U1  - 658.834 HAW 
PY  - 2001///
CY  - Boston
PB  - Irwin
ER  -