TY  - GEN
AU  - DILLION, W. R.
AU  - MADDEN, T. J. & FIRTLE, N. H.
TI  - Marketing Research in a Marketing Environment
SN  - 0-256-07977-3
U1  - 658.83 DIL 
PY  - 1987///
CY  - Boston
PB  - Irwin
ER  -