TY  - GEN
AU  - KUMAR, V.
AU  - AAKER, D. & DAY, G.
TI  - Essentials of Marketing Research
SN  - 047141235
U1  - 658.8'3 KUM 
PY  - 2002///
CY  - New york
PB  - John Wiley & Sons,Ltd
ER  -