DWYER, F. R <br/><br/>
Business Marketing Connecting Strategy Relationship and Learning 

 - 3rd Ed 
 - New York  Mcgraw-hill Irwin  2006 
 - xxx,683p.: ill;Picture, graph  Endnotes,Grossary& Index  25cm 
<br/><br/><label>ISBN: </label>0-07-286578-4