TY  - GEN
AU  - HAWKINS, D. I.
AU  - MOTHERSBAUGH, D. L. & BEST, R. J. 
TI  - Consumer Behavior Building Marketing Strategy 
SN  - 978-0-07-310137-8
U1  - 658.834 HAW 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
ER  -